Influencers’ marketing is one of the newest and probably the most significant things in digital marketing these days. The success of ROI in influencers marketing is so high that brands are turning towards influencers. No doubt, if done right, influencers marketing can take your business to a new height. But how to leverage the potentials of influencers’ marketing? How to plan the strategy? Who would an ideal pick for the job? You will find all the answers here.
Set your Goals:
As with any other marketing campaign, setting the goals is the most crucial step while formulating a strategy for influencer marketing. It is imperative to assertion the objective you want to achieve from the whole campaign. While communicating with the influencer, figure out what do you want your influencer to accomplish. Do you wish to promote a brand? Create heightened brand awareness? Increase sales or retain existing customer?
Digital Marketing Specialist suggests giving a clear perception of the marketing strategy to set goals.
Give the job to the right influencer:
Once you have set your goals, what comes next is choosing the right influencer for the job. You would need to have someone who can help you accomplish the objectives you have jotted down the campaign.
The first criteria to choose your influencer should be the demographic appeal they have. Do they cater to the demography that your brand provides to, or it is the one you want to penetrate? Secondly, look into their social media channels. Check the content they create, evaluate if it caters to the preference of your brand or your audience. Before making your pick, carry out a thorough check on the influencer. In addition to checking their posts and content, go through their followers. Check what kind of following do they have.
Set the stage
Once you have narrowed it down to that one influencer you want on board, it is time to pitch them. More often, it is hard to reach out to your influencer over emails. To ensure your email doesn’t go unread, make them familiar with your brand name.
Plan Effective Publishing Schedule
As per reports, 20 to 50% of purchases made by consumers are based on peer recommendations and suggestion. Not to say, understating the influential power of social media is cost brands businesses. After narrowing down to the influencer or influencers, you need to figure out the best strategy to leverage their network. Focus on creating a dynamic content that is relevant to the potential consumers.
Give Influencers Creative Freedom
The reason behind the success of influencer marketing is the authentic, and genuine content that the influencers create. But with more and more brands opting the tactic of influencer marketing, influencers are finding it a challenge to create original and different content. Here, brands should give them the creative freedom to retain their style.
Review & Optimize Influencer Content
Although influencers should have the creative freedom to create original and natural content, the brands should still monitor it to ensure it is in line with the brand voice and is of high-value. Brands should also ascertain that their influencers are updating the content regularly.
Focus on Organic Posts and Content
Marketers at Digital Marketing agency in Virginia Beach understand that since people are immune to branded ads, they tend to ignore it. Here, native advertising proves more effective than branded marketing. Influencers can help you create an effective native advertisement. Instead of pushing a brand or product on to their audience, influencers should integrate the brand’s products into their everyday setting. Too much product placement can negate the success of your campaign.